ACRO, unrivaled value.

We developed a comprehensive brand identity system for ACRO to help establish a dominant competitive position in the world of high-end housing culture. The designs work together to reinforce ACRO’s unique and distinguished image.

Ultimate & Infinite

We crafted a design identity based on the aesthetic of modern minimalism that carefully combines ACRO’s essence with the distinct values of the consumer. In an effort to achieve the Ultimate expression of ACRO’s sense of prestige and presence, we concentrated on the Infinite possibilities and potential for evolution embodied by ACRO.

Monogram

The ACRO monogram is constructed from dual lines that trace the shape of the brand’s initial ‘A’ to form a robust and solid image. ‘C,’ ‘R,’ and ‘O’ were then carefully applied in a curved layout to the crossbar of the central ‘A.’