ACRO

ACRO
BUSINESS CATEGORY
Housing
PROJECT
Brand Identity Design
Brand Identity Application Design
Brand Identity Manual Book Design
CLIENT
Daelim Industrial Co., Ltd
DATE RELEASED
2019/10



ACRO, unrivaled value.


We developed a comprehensive brand identity system for ACRO to help establish a dominant competitive position in the world of high-end housing culture. The designs work together to reinforce ACRO’s unique and distinguished image.



ACRO LOGO

Ultimate & Infinite

We crafted a design identity based on the aesthetic of modern minimalism that carefully combines ACRO’s essence with the distinct values of the consumer. In an effort to achieve the Ultimate expression of ACRO’s sense of prestige and presence, we concentrated on the Infinite possibilities and potential for evolution embodied by ACRO.

ACRO ACRO ACRO ACRO ACRO

Monogram

The ACRO monogram is constructed from dual lines that trace the shape of the brand’s initial ‘A’ to form a robust and solid image. ‘C,’ ‘R,’ and ‘O’ were then carefully applied in a curved layout to the crossbar of the central ‘A.’

ACRO ACRO ACRO

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