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JORDAN KOREA

JORDAN
BUSINESS CATEGORY
Oral Care
PROJECT
Digital Marketing Strategy
Social Media Management
Visual Direction
CLIENT
JORDAN KOREA(Orkla Korea LLC)
DATE RELEASED
2020/01 -

Oral Care Specialist
JORDAN KOREA

JORDAN KOREA integrates revolutionary functionalities with captivating designs to deliver innovative products matched to the customer’s lifestyle. To create a distinct image and presence for JORDAN KOREA on social media, we carried out an analysis of their competitors and visually constructed a set of logical points to best reflect their brand. We also analyzed consumer trends and developed a tone and personality that was ideally matched to their target audience of young women aged 25 to 39.

JORDAN

JORDAN
   

To ring in the new 2020 year, we employed dynamic visual content with a message straight from JORDAN KOREA aimed at bringing the company and the consumer closer together. As graphic-based images are the most important element for expressing one’s brand identity on social media, we adopted a selection of clean, beautiful photographs with a base of fresh neutral colors.
The content we developed and released focused on numerous separate sections, including product intros, offline events, interactive campaigns, eco-inspired content, and tips for maintaining dental hygiene. To ensure the consumer would experience the brand’s core identity, we focused on creating graphics and visual content that set JORDAN KOREA apart from its rivals.

JORDAN JORDAN

Social platforms act as interactive galleries that provide the most direct method for engaging with consumers and suppliers. Recognizing this, we designed JORDAN KOREA’s social media feeds to serve as a de facto gallery by presenting a vibrant brand identity and combining it with a colorful and varied lineup of JORDAN products. In our graphic-based motifs, we used simple and straightforward illustrations to clearly highlight the aesthetic feel of the products, for a fresh look at all JORDAN KOREA has to offer.

JORDAN JORDAN

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